The Coach

Who is SFWL?

Alex Adams; a British Weightlifting Level 2 certified coach with a strength and conditioning background. I’ve coached a variety of different athletes and lifters of various levels. I have several years of personal experience throwing myself under a bar too.

My role is to improve both your understanding and performance of weightlifting, as well as increasing your general strength and conditioning. Where appropriate I can advise and programme for injury prevention and rehabilitation.

Alex Adams Bsc

Head WL Coac
BWL Level 2
BSc Strength & Conditioning
BWL Technical Official
I fell in love with weightlifting at uni where I was exposed to many different training methods. Over the last 10+ years I haVE trained and lifted on and off but always coached to share my passion. I aim to keep helping lifters reach their full potential and love the sport as much as I do.